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The KEY to developing a defined, powerful, attractive body.

Above all else, in order to build muscle, the Golden Rule is that you must Progressively Overload. We’ll dive deeper about this coming up, but in short…

Progressive Overload: The gradual increase of stress placed upon the body during exercise training.

Understand this, the human body will not change unless it is forced to do so.

The Body’s Primary Goal is to keep you Alive and Healthy… That’s it.

Let me say it in a way that I know you will understand.

Hey Guys: Your body doesn’t care about your visibly defined six-pack, square chest or big biceps. Sorry bro.

So if you do not hold yourself accountable to your goals and take the proper actions, your body won’t reflect your ideal results. Doing the same amount of weight, sets, and reps every session will leave you disappointed by the results.

You must push yourself.

Your body adjusts to the stress stimulus you put it under, and if that stimulus isn’t continuously increased, you will eventually hit a plateau. Progressively overloading your muscles to do more work than they’re accustomed to, allows you to make further adaptations to your physique, i.e. muscle growth.

Think of it this way, muscle builds as a “side effect” of getting stronger and more efficient (a desirable side effect, in our case). So when we’re in the gym, our primary focus will be getting stronger and sustaining our strength progress. Don’t worry about how many sets, reps, workouts, and how often to train right now.; we’ll break it all down step-by-step later on.

Another big mistake a lot of people fall into is just “toning” and “chasing the pump”. Their only focus is high reps, while completely ignoring the incredible benefits of low reps and more weight. What I’ve found to be the KEY is leveraging the benefits of both of these methods together, which will be included in the program that’s been created for you.

Every time you step foot in the gym, your primary goal will be focusing on improving your lifts from the prior session and sustaining those lifts as you progress in weight.